What’s the point of a digital solution if healthcare providers don’t endorse it? And patients don't use it?

You can bring better, more innovative health solutions to the market faster than ever with our proprietary Lean Healthcare Innovation Framework.

This iterative, design-thinking process helps you better understand your users, uncover roadblocks and opportunities, and create innovative solutions to prototype and test.

You’ll benefit from a lean startup approach that uses the build-measure-learn feedback loop to help you quickly develop a minimum viable product and a launch plan that gets it in the hands of those who need it most.

A process for addressing the needs of HCPs and patients throughout the disease journey

Market research 

Uncover opportunities and unmet needs

Whether you are in the launch phase within a new treatment area or want to extend the impact of your product, our market research provides deep insights into the needs of patients, healthcare professionals and key opinion leaders.

So you can understand how to be commercially successful while helping more people enjoy happier, healthier lives.

Get a deeper look into the needs of providers and patients

Your end users are more than patients and HCPs. They’re people with needs, dreams and to-do lists that include more than taking or prescribing medications.

Our medical anthropologists help you understand each group for a more holistic perspective. 

So you can understand exactly how to provide the most value to your end users.

Market research designed for health care — and customized for you

It takes more than a few phone interviews to understand what really matters to your stakeholders. 

We customize our research process to focus on what will bring you the most value, whether it's clinical observation, focus groups and more.

You’ll also benefit from our medical researchers' expertise in the needs of HCPs, patients, and the people and environments they interact with daily.

Understand the problems— And the potential solutions

We don’t just uncover roadblocks and opportunities. We also help you figure out what to do about them so you can help more patients and HCPs. 

You'll feel more confident about developing or updating a plan for commercial success. 

You’ll also have a better understanding of the online landscape, including identifying potential partners who can help you help more people.

Co-Creation 

Access and engage stakeholders

You want to improve lives, strengthen the relationship between doctors and patients, and improve treatment persistency. 

To do that, you need access to the HCPs and patients who will be using, endorsing and interacting with your solutions every day. Read more in our co-creation whitepaper. 

Get access — and evidence-based data

Daman helped introduce the co-creation process into healthcare more than 10 years ago. 

An important part of our co-creation methodology are Delphi processes. This systematic approach to answering a research question helps drive treatment consensus.

Our goal is to work with KOLs to co-create evidence that builds the clinical profile of your solution.

Help HCPs and KOLs be more successful in their journey

You know HCPs and especially KOLs are busy. They don't always have time to collaborate with or be inspired by others. 

The insights uncovered during our co-creation process could provide the information HCPs and KOLs need to advance their research, accelerate their careers and provide even better care to people with chronic diseases.

Innovate faster and more successfully with the lean startup method

Thousands of Silicon Valley startup successes have taught us to: Think big. Start small. Scale fast.

Our Lean Healthcare Innovation Framework helps you quickly develop a minimum viable product you can launch quickly.  

We’ll continue to test and refine it to ensure we’re always moving closer to your goals — and your stakeholders’ goals.

Development

Create health solutions that improve care

You’ll understand which solutions best fit your key stakeholders’ needs. Together, we’ll continue to refine them and add more value by embracing a design thinking strategy. 

So you can help support micro changes that lead to macro outcomes for people, providers and your strategic plan.

Empower patients to demand the right treatment

You can raise people’s health literacy by creating digital solutions, patient support programs and disease awareness campaigns that help patients have more productive conversations with their HCPs. 

Whether you want to build a stand-alone product or a fully integrated health solution, we can help you empower patients to better cope with their condition, ensure they’re on the best medication and adhere to their treatment.

We can also help you create tools and programs that empower HCPs to better diagnose and support their patients.

Get better data. Support better outcomes.

You’ll be able to collect anonymized real-world data from the people who engage with your digital health solutions.

You can use this data internally to improve market intelligence, raise commercial effectiveness and improve patient outcomes. 

The data can also help your medicine get a more differentiated position. And help you have more productive conversations with payers.

Most importantly, the data can also prove the value of the tool, as well as the treatments you bring to market.

Develop better solutions. Faster.

You’ll have options on where to build your solution, including on our proprietary platform, HealthBuddy. 

This patient self-management empowerment platform was designed for the needs of people with chronic diseases. Using HealthBuddy will help your project move faster and be more aligned with all stakeholders’ needs.  

You’ll also be able to drive deeper insights that help people with chronic diseases — and get instant access to end-user analytics that provide a more complete and unbiased look at patients’ needs and behaviors.

Launch and omnichannel marketing

Get your solution into the hands of the people who need it most

You want to help more people benefit from your solution.

To do that, we help you find the sweet spot between your audience’s needs and your business goals.

Bridge global requirements and local needs

You want to make global happy. You also want to develop marketing plans that address the needs of your local market.

We help you understand the local culture and healthcare agenda of the people you’re trying to reach. So you can apply the elements of the global brand plan that make the most sense to each location’s patients and healthcare providers.

This helps you solve the global-local dilemma by addressing the needs of your company — and your end users.

Create synergy across functional approaches

Global isn’t the only people you want to please. You also have to balance the needs of legal and regulatory teams. 

We can help. Our process brings together cross-functional teams to ensure everyone’s needs are understood. 

We’ll help you develop and execute an omnichannel brand plan that works for every team, on every channel.

So you can create a solution that’s compliant and successful.

Better ensure success with a patient-centric approach

You want to work with a team that has experience developing and launching solutions that help people get the care they deserve.

We help your entire company understand the patient’s perspective. This helps create more successful outcomes because your solutions have been co-created with the actual people who will endorse and use them.

You can develop a solution that looks good in PowerPoint — and works in real life.

 20+ years of experience helping 30+ health care partners create digital solutions that work for patients and HCPs

Don’t waste your time, energy or budget developing health solutions that don’t work

 You can finally understand the needs of HCPs and patients throughout the entire treatment journey with our Lean Healthcare Innovation Framework. Now you can develop digital solutions that work for the people who need you most.