Market research 

Uncover opportunities and unmet needs

Whether you are in the launch phase within a new treatment area or want to extend the impact of your product, our market research provides deep insights into the needs of patients, healthcare professionals and key opinion leaders.

So you can understand how to be commercially successful while helping more people enjoy happier, healthier lives.

Get a deeper look into the needs of providers and patients

Your end users are more than patients and HCPs. They’re people with needs, dreams and to-do lists that include more than taking or prescribing medications.

Our medical anthropologists help you understand each group for a more holistic perspective. 

So you can understand exactly how to provide the most value to your end users.

Market research designed for health care — and customized for you

It takes more than a few phone interviews to understand what really matters to your stakeholders. 

We customize our research process to focus on what will bring you the most value, whether it's clinical observation, focus groups and more.

You’ll also benefit from our medical researchers' expertise in the needs of HCPs, patients, and the people and environments they interact with daily.

Understand the problems— And the potential solutions

We don’t just uncover roadblocks and opportunities. We also help you figure out what to do about them so you can help more patients and HCPs. 

You'll feel more confident about developing or updating a plan for commercial success. 

You’ll also have a better understanding of the online landscape, including identifying potential partners who can help you help more people.