guiding YOU through YOUR fertility treatment
Many people who want to pursue a fertility treatment find themselves in a labyrinth of options and possibilities. In order to help both the people who are interested in fertility treatments, and to also strengthen the customers collaboration with fertility clinics, Merck offers an online platform called Fertilitet.info. The Danish website holds a collection of short video brochures that provide insights to different fertilization processes and options. The platform also explains the many factors that can have an impact on the treatment. Thereby, Daman conducted interviews and workshops with people that have experience with fertility treatments in order to gather relevant knowledge, and to close the gap between complex clinical information and knowledge based on personal experiences in a comprehensive way.