An interactive learning platform for physician-pharma collaboration

Engaging healthcare providers with Takeda Pharmaceuticals

How an interactive platform is making department meetings for healthcare providers a high-quality learning collaboration

Daman was asked by Takeda, the largest pharmaceutical company in Asia, to develop a tool for mutual learning with the healthcare providers who endorse their treatments.

As a small newcomer to the rheumatoid arthritis treatment market with stiff competition from larger, well-established players, Gilead needed a smart and unique launch plan for their innovative RA drug.

The problem
Tight regulations and a time-pressured healthcare system have made it increasingly difficult for the pharmaceutical industry to meaningfully engage with the healthcare professionals who treat their patients with Takeda products.

The innovation
In close collaboration with the Takeda team, we built a highly functional tool for HCPs to share their clinical experience with peers and collaborators. This patient case program enables HCPs to have better conversations and quickly share information through polls, voting and other interactive exchanges.

The lean service development process emphasized rapid user testing, fast launch of a minimum viable product (MVP) and iterative user-centered design.

The outcome
This interactive platform enabled Takeda to access healthcare providers’ well-established tradition of case study review, with the goal of increasing the use of Takeda’s treatments across therapeutic areas.

With this tool, HCPs are empowered with an enhanced learning experience as they share and develop content, facilitate peer discussion, and use Co-Created polls and quizzes to engage their audiences on the platform.